In-Person Workshop
Communication Tactics for Maintaining Brand Identity
Tuesday, October 14
9:45AM - 12:00PM
Mid-Valley Performing Arts Center
Join ZAP for an engaging two-hour workshop focused on strengthening your organization's brand through effective marketing and communication strategies.
The workshop will open with a plenary session featuring important ZAP updates and news as well as the unveiling of a refreshed ZAP logo! The design team for this process will share insights into the creative process and considerations behind the update.
Following this, we will have a panel presentation and discussion. We will wrap up the workshop with a breakout session designed to explore practical communication tactics that help maintain and amplify brand identity.
Workshop Itinerary
9:45-10:00AM Registration and Networking
10:00-11:00AM ZAP News and Panel Presentation
- Rumor Advertising
- Mindy Wilson, Director of Marketing and Public Relations at Red Butte Gardens
- Kari Rice, Director of Marketing and Community Engagement at Spy Hop
11:00-11:15AM Transition and Networking
11:15AM-12:00PM Breakout Sessions
- Josi Garfield, Founder and Social Media Strategist at Branch Out Social
- Rumor Advertising
- Kari Rice
- Salt Lake County Arts and Culture Community Engagement Team