Communication Tactics for Maintaining Brand Identity
In-Person Workshop
Tuesday, October 14
9:45AM - 12:00PM
Mid-Valley Performing Arts Center
Join ZAP for an engaging two-hour workshop focused on strengthening your organization's brand through effective marketing and communication strategies.
The workshop will open with a plenary session featuring important ZAP updates and news as well as the unveiling of a refreshed ZAP logo! The design team for this process will share insights into the creative process and considerations behind the update.
Following this, we will have a panel presentation and discussion and we will wrap up the workshop with breakout sessions designed to explore practical communication tactics that help maintain and amplify your brand identity.
Workshop Itinerary
9:45-10:00AM Registration and Networking
10:00-11:00AM ZAP News and Panel Presentation
- Rumor Advertising
- Mindy Wilson, Director of Marketing and Public Relations at Red Butte Gardens
- Kari Rice, Director of Marketing and Community Engagement at Spy Hop
11:00-11:15AM Transition and Networking
11:15AM-12:00PM Breakout Sessions
- Josi Garfield, Founder and Social Media Strategist at Branch Out Social
- Rumor Advertising
- Kari Rice
- Salt Lake County Arts and Culture Community Engagement Team
Meet The Presenters
Rumor Advertising, one of Utah's premier full-service agencies with nearly three decades of experience, will co-present on ZAP's journey to create a refreshed look and logo for the program. They will also lead a breakout session discussing strategies to define your brand identity and how to align that with the messages and stories that you want to tell.
Mindy Wilson, Director of Marketing and Public Relations at Red Butte Gardens, will join the panel to share how her team connects communication strategies with organizational values. Drawing on Red Butte's recent rebranding journey, she'll highlight the importance of visual continuity and authentic community representation. Mindy will also offer practical, scalable tips that have helped make Red Butte's communications both effective and impactful.
Kari Rice, Director of Marketing and Community Engagement at Spy Hop will be the our other panel presenter and will focus on how Spy Hop is working to build brand and event recognition by simplifying their assets and repeating them. At the same time, Spy Hop is focusing efforts on humanizing their brand and moving away from transactional messages and focus on creating a digital experience of what happens inside their building and classes.
Josi Garfield, Founder and Social Media Strategist at Branch Out Social, will lead a breakout session to help put your brand strategies into action with this interactive session focused on creating content that connects. Participants will learn practical techniques for editing engaging reels and explore how AI tools can streamline the process of generating effective social posts.
The Salt Lake County Arts & Culture Community Engagement team will lead an open discussion format breakout session on how to support your brand identity through your marketing and communication efforts. Come prepared to share what's working for you and discover new ideas that you can try within your organization.
